Google Testing More Favicon Designs in Search Results
Google continues to experiment with new favicon designs in search results. These ongoing tests indicate Google's commitment to refining its user interface and enhancing visual identity in search listings.
What’s New in Google’s Favicon Tests?
Sachin Patel recently shared on X (formerly Twitter) that Google is testing favicons that match the border color with the website’s logo. This test appears to be part of a broader effort to optimize website branding within search results.
Image Source: Sachin Patel on X
Sachin Patel wrote:
"Recently, Google has been testing more changes with website favicons. Here's another test where Google is using the same border color as the logo. Below are both tests—one with and one without the border."
Previous Google Favicon Experiments
Google has a long history of testing various favicon styles, including:
- New default favicon designs
- Shaded favicons (similar to the current test)
- Larger favicons for better visibility
- Color-changing favicons to match branding
- Boxy, skewed, and rounded favicons for enhanced aesthetics
- Full-bar favicons integrated into search snippets
These experiments highlight Google’s ongoing adjustments to how favicons impact search results and user experience.
Why Favicons Matter for SEO & Branding
Favicons are more than just small icons; they play a crucial role in:
- Brand recognition – A distinct favicon improves visual identity in search results.
- Click-through rates (CTR) – An eye-catching favicon may increase user engagement.
- User trust – Recognizable branding helps users identify reputable sources.
What This Means for Website Owners
If Google rolls out these favicon updates widely, webmasters may need to:
- Ensure their favicon aligns with their brand identity.
- Test how their favicon appears in different formats.
- Monitor CTR changes to see if favicon adjustments impact performance.
Stay Updated on Google Search Changes
Google’s favicon tests are part of a larger trend of UI/UX refinements in search. To stay ahead, follow industry updates and experiment with your website’s favicon design.
Join the discussion on X and share your thoughts on Google’s favicon experiments!
Sources & References:
Sachin Patel's Post on X
Google Search Console Updates
Need help optimizing your website for SEO and branding? Contact us today!
